I have been working for a Government office for since January 2012. I was hired, under a contract of service, as a writer / researcher for a Provincial Tourism and Cultural Affairs Office. Basically, I am in charge of online promotions, advertising, research and public relations.
Well, being a Government Office, Public relations is tough. The worst case scenario is that I promote the Province's tourism industry to the best of my ability and I end up with me being bombarded by a politicians misdemeanor through public opinion or a propaganda set against an encumbered Official by a competitor. That brings me back to zero.
Not to mention that the Province I work for has no branding whatsoever. Shit, I keep on pushing for us to have one look, one color, one feel to be used in promotions, BUT, given the Political Play and Mentality in the Philippines, our office ends up playing it safe and not push for branding in fear of opposing / offending the Political Party in Power.
I get stressed at online forums where I promote the Province as a Tourist destination. I always get treated like I own the Government or something. They ask me about policies about trade, exports and shit like that.
"Government 'help' to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
-Ayn Rand-
some people on these online forums actually try to convince me (the Government as they understand) to take control and put a stop to the excessive export of local products.
believe me, we've tried that. what some people don't understand is that it is not the Government that makes a change nor is it the Politicians or officials in Power. it is the people that fills a need when they see it that inspires unity and eventually creates the opportunity to change a particular system. the Government only takes undue credit for it.
I also sometimes take the role of a Photographer or Videographer from time to time as it is in my work description that I gather, create and co-create promotional materials.
but the hardest part of my job is trying to convince my boss to approve promotional gimmicks. My boss is not that familiar with Marketing and advertising and more so on online promotions. he does not understand or maybe even fear the idea of real time interaction with the public through social media. Social media being a free advertising outlet is the best way to promote the province yet my boss does not want us to go live on twitter, google+, or youtube. I only got this to work with.
I have a lot of ways in online promotions but I feel that my boss fears what is unknown to him. I'm only using around ten percent of the potential online promotions outlets.
Sometimes I think I'm being overcompensated.
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